Infographic: The Top 3 Omnichannel Personalization Trends

To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.

Lisa Goller on May 26, 2016

Omnichannel means consumers can research and buy products anywhere – from traditional brick and mortar stores, to online channels using digital and social media on computers, tablets and smartphones. Personalization helps shoppers feel special and understood, and involves customizing your marketing to reflect consumers’ personal preferences.

Posted in: Industry Trends
Tagged in: 2016 trends, consumer goods, cpg, innovation, New Product, omnichannel, social media, specialty foods, technology

Lisa Goller

Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.

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